5 great tips for successful visual merchandising
in CorporateA well-organized and visually appealing store layout makes shopping easier and more enjoyable. Understanding customer needs through effective merchandising can enhance customer satisfaction, foster loyalty, and encourage repeat visits, ultimately leading to higher sales.
1. Engage all senses
Create an unforgettable shopping experience by engaging your customers' senses. Take products out of their packaging and let customers touch, smell, and test them. Use interactive displays where customers can try toys or feel the texture of baskets and cushions. This strengthens the emotional connection between customers and your products, encouraging purchase decisions.
Picture: 433/484456 Archie cardboard scratch lounge (pin included), Flyer I love Happy Cats
2. Personal contact with customers
Create an unforgettable shopping experience by engaging your customers' senses. Take products out of their packaging and let customers touch, smell, and test them. Use interactive displays where customers can try toys or feel the texture of baskets and cushions. This strengthens the emotional connection between customers and your products, encouraging purchase decisions.
3. Cross merchandising
Cross-merchandising involves displaying different but related products together to boost sales. The goal is to spark the customer's imagination, entice them, and save time.
By strategically grouping products, you create an inspiring shopping experience and increase the chances of additional purchases.
Picture : 473/481646 Sticks with beef, 409/484609 Chuck snack toy, 409/484616 Simon snack bal, 447/481233 Devin cat litter, 349/481387 Dylan poop scoop, 441/484128 Dean open recycled cat toilet
4. Use POS-materials
Do you want to highlight specific products? Add Point of Sale (POS) materials or communication displays. These allow you to showcase product features, emphasize unique value or higher prices, or simply generate more promotion. When used effectively, the display itself can become a key additional "salesperson." Use tools like TV screens, wobblers, top cards, and stickers to deliver your message powerfully.
Op de foto: A815 Flyer, A813 Wobbler, A811 topcard
5. Place eye catchers at eye level
By placing eye-catchers – such as attractive toys, promotional products, or special offers – at eye level, you automatically draw more customer attention. This is the ideal spot in the store to encourage impulse purchases and highlight new products.
Picture: Zoey Navulbaar trappelkussen