A complete assortment of food and accessories
for pets for retailers, professionals and wholesale.
New in our assortment
Latest news
Laroy Group is pleased to announce the strengthening of its central management team. Thomas Van Nielandt succeeds current CEO Els Laroy and will be responsible for the day-to-day management and further development of the company.
Read entire articleThe Laroy Group does not focus on one brand or product group, but is a "House of brands". A house with many rooms, where retailers and customers can find a selection of strong own brands, unique partner brands and international A brands.
A house with many rooms, where retailers and their customers can find a variety of strong own brands, unique partner brands and international A brands.
Laroy Group is a family business on a human scale. A "home" to our employees, trading partners, animal lovers and their beloved pets, where we take everyone into account.
Together with our partners, our people are intent on providing end users with innovative, high-quality products and the best possible product experience.
