Laroy Group wins Fressnapf Innovation Award 2026
01 October 2026 - in Corporate
Laroy Group has won the Fressnapf Innovation Award 2026 in the ‘Cat’ category with the D&D HOME x I Love Happy Cats collection.
A complete assortment of food and accessories
for pets for retailers, professionals and wholesale.
Focus of the month
Get inspired &
discover our novelties
Latest news
Laroy Group wins Fressnapf Innovation Award 2026
Laroy Group has won the Fressnapf Innovation Award 2026 in the ‘Cat’ category with the D&D HOME x I Love Happy Cats collection.
Read entire article
Become a Laroy Group Customer
- Always up to date on our newest products
- Insight into your orders and deliveries of products
- Service, your accountmanager is always available
Our brands
The Laroy Group does not focus on one brand or product group, but is a "House of brands". A house with many rooms, where retailers and customers can find a selection of strong own brands, unique partner brands and international A brands.
For all pets
A house with many rooms, where retailers and their customers can find a variety of strong own brands, unique partner brands and international A brands.
The love of animals is our driving force
Laroy Group is a family business on a human scale. A "home" to our employees, trading partners, animal lovers and their beloved pets, where we take everyone into account.
Together with our partners, our people are intent on providing end users with innovative, high-quality products and the best possible product experience.
Laroy Group news
All news
Enjoy nature's flavors even more with the new PUUR
10 August 2026 - in Product news
Birds and small pets are in luck! Witte Molen PUUR, successfully established on the market since 2016, is getting a complete makeover. The renewed PU…
Laroy Group at Pet Fair Asia 2026
05 August 2026 - in Events
From 19 to 23 August 2026, Laroy Group will be exhibiting at Pet Fair Asia in Shanghai, one of the leading international trade fairs for the pet indu…
Coffee wood collection D&D Home
04 August 2026 - in Product news
The Coffee Wood Toys are a collection of natural dog toys designed for dogs that love to chew, tug, and play.