Laroy Group wins Fressnapf Innovation Award 2026

Laroy Group has won the Fressnapf Innovation Award 2026 in the ‘Cat’ category with the D&D HOME x I Love Happy Cats collection.

During the award ceremony in Düsseldorf, an international expert jury recognised the most innovative products and concepts in the pet industry. From nearly 100 entries, the winners were selected based on criteria including innovation, product quality, customer value and market potential.

The jury particularly praised our collection for its innovative combination of cat wellbeing, functionality and design. The products respond to cats’ natural needs and encourage activity, play and wellbeing, while also taking into account the interior and the wishes of their owners.

A wonderful recognition of our collaboration with cat behaviour expert Anneleen Bru and our ambition to develop products that make both cats and their owners happier.